End dating via text
During National Blood Donation Week street signs and shop fronts around the country are having the letters ‘O’ and ‘A’ quietly removed, representing the missing blood types.“We simply can’t ignore the fact that there has been a stark reduction in the number of new donors coming forward - a trend seen across the world,” Jon Latham, the organisation’s assistant director for donor services, said.“While we can meet the needs of patients now, it’s important we strengthen the donor base for the future.”Sweden has faced similar problems, and authorities have decided the best way to make sure shortfalls don’t happen it to be as open as possible about the exact levels of blood in stock.
In Stockholm, residents can go the local blood service’s website and see a live chart of how much blood is left.“The same info as we have internally is shown externally,” says Ms Blom Wiberg.
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The thinking is that when stocks run low, people will respond if they know there is a problem.
It’s only recently become possible for ordinary donors who notice stocks are running low to raise the alarm with social media.“Social media is an extremely important channel for us to reach our donors.
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